December, 2005 - December, 2007
The Odd Squad is a nonprofit that produces films and videos to educate youth about the dangers of drug abuse, speeding, and other social problems. In 1999, the organization produced Through a Blue Lens – one of the National Film Board’s most successful documentaries; the number one drug education film in Canadian public schools and many other institutions worldwide. The film won national and international awards, has been profiled by ABC’s 20/20 and Australia’s 60 Minutes programs, and was featured in the New York Times, MacLean’s Magazine and a multitude of other printed media.
Unfortunately, despite the critical acclaim of the film, Odd Squad productions did not maintain any of the rights to the film and did not realize any revenue from the sale of the product. In 2007, the Odd Squad completed its follow-up production – Tears for April - a feature film tracking the progress of the individuals profiled in Through a Blue Lens. The SVP team worked with Odd Squad to secure the rights to this film so that a portion of the revenue generated from the film could support ongoing productions. The team also developed an online ordering system to facilitate sales of the group’s movies and videos.
In addition to video production, the group has developed an educational outreach program in the schools. It has also recently partnered with the Western Hockey League to increase the impact of their message through hockey mentoring.